More consumers read email on the move

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr by. Georgann SmithWhen formulating an email marketing strategy, keep this in mind: Desktops and laptops are taking a backseat to mobile devices as consumers’ preferred method for checking email.In fact, according to email marketing firm Movable Ink’s U.S. Consumer Device Preference Report: Q4 2013 only 35 percent of emails were opened on desktop PCs, down from 39 percent in just the previous quarter. Smartphones accounted for 48 percent of email opens and tablets accounted for 17 percent. For marketing emails, the number opened on a smartphone is even higher. Nearly 65 percent of marketing emails were opened on a mobile device in the fourth quarter 2013. That’s up from 61 percent in the previous quarter.“This report…shows that we are in the midst of a mobile takeover,” writes Vivek Sharma, co-founder and CEO of Movable Ink. She added, “We expect marketers to continue to place high priority on mobile optimization, which will allow them to better engage consumers who are on-the-go with relevant, real-time offers.”These statistics drive home the importance for financial institution marketers to consider the mobile channel when reaching out to consumers. This means more than simply optimizing the message for a smaller screen; it requires thinking holistically about when, why and how the consumer will interact with your communication and what call-to-action can realistically be expected from on-the-go consumers. continue reading »last_img read more

Three Takeaways from Tribe’s 5-3 Walk-Off Loss to Athletics

first_img Matt Medley is co-editor at NEO Sports Insiders, covers the Cleveland Cavaliers, Cleveland Indians and high school sports in Northeast Ohio.Follow @MedleyHoops on Twitter for live updates from games. The Cleveland Indians suffered a back-breaking 5-3 loss to the Oakland Athletics on Saturday night, as Khris Davis belted a walk-off homer to end it.Here are three takeaways from the loss.1. Kluber Pitches Well Enough to Win It AgainCorey Kluber did his job for the most part. He struck out 12 through seven innings, but gave up a game-tying solo homer to start the bottom of the eighth. Matt Chapman hit two homers off Kluber on the night.Andrew Miller came in and finished off the eighth inning, but walked the lead-off man in the bottom of the ninth.Bryan Shaw promptly came in and gave up the walk-off homer to Davis.The Indians went 0-for-7 with runners in scoring position.The Tribe is now 1-4 over Kluber’s last five starts. He hasn’t allowed more than three earned runs in any of those starts. Pages: 1 2 3 Related Topics Matt Medleylast_img read more

Team news: Hartpury vs Bristol Rugby

first_imgBristol make five changes for last game of the campaignHurrell makes first league start since DecemberFive internationals in starting line-upAcademy back rower Jack Capon could make debut league outingThe centre – who has been on loan at Bath – returns to the midfield, while Lam makes a total of five changes for the College Stadium encounter.Academy graduate trio Ryan Edwards, Callum Sheedy and Andy Uren also come into the backline as Bristol target a 100% away record for the campaign.In the only change to the pack, loanee prop James Lay is included in the front row, while Sam Graham retains his place in the back row following an impressive league debut.Lam said: “It’s been a good week’s training and there’s been a sharp focus. The main thing for us is the preparation and getting our mindset right.“We understand that Hartpury have extended seating at their ground, we’ve got a lot of supporters heading up, so we take a lot of pride in ensuring that we give them a performance to be proud of.”With a multitude of injuries in the back five, Jack Capon could make his first Championship outing from the bench.Bristol Rugby team to face Hartpury at College Stadium on Saturday, 28 April (3pm KO):15. Jordan Williams; 14. Ryan Edwards, 13. Will Hurrell, 12. Tusi Pisi, 11. David Lemi; 10. Callum Sheedy, 9. Andy Uren; 1. Soane Tonga’uiha, 2. Nick Fenton-Wells, 3. James Lay, 4. Joe Joyce, 5. Ed Holmes, 6. Sam Jeffries, 7. Sam Graham, 8. Jordan Crane (c).Replacements: 16. Will Capon, 17. Ryan Bevington, 18. Ollie Dawe, 19. Jack Capon, 20. Rhodri Williams, 21. Billy Searle, 22. Jack Tovey.UNAVAILABLE: Jack Cosgrove (foot), Jason Harris-Wright (knee), John Hawkins (knee), Chris Vui (ankle), Joe Latta (shoulder), Ehize Ehizode (shoulder), Steven Luatua (knee), Joe Batley (illness), James Dun (knee), Nick Haining (hip), Jack Lam (neck), Dan Thomas (knee), Siale Piutau (dead leg), Aaron Chapman (achilles), Mat Protheroe (knee).last_img read more