Have you ever felt like you were being watched in the supermarket? In a new study from Cornell Food and Brand Lab, researchers found that characters featured on kids’ cereal boxes make incidental eye contact with children and cereals aimed at adults make incidental eye contact with adult shoppers. Cereals presumably marketed to children (think Frosted Flakes, Froot Loops, Trix) were found on lower shelves, and the gaze of the characters on these cereal boxes look downward at an angle of 9.67 degrees. This is probably not too surprising, but they took things a step further. Researchers asked a group of volunteers to rate their feelings about a brand based on the character featured on a cereal box. Study participants were randomly shown one of two versions of a Trix cereal box. One version featured the rabbit looking straight at the individual, in another, the rabbit had a downward gaze. Can you guess what happened?People expressed a stronger connection to the brand when the rabbit made eye contact. Brand trust was also found to be 16% higher. Participants even stated they preferred Trix, compared to another cereal, when that silly rabbit made eye contact. So what does this have to do with nonprofit fundraising? Here are a few important reminders from the cereal aisle:Know your target audience.Think about the people you are trying to reach. Everything about your marketing efforts should speak to their unique experiences and values. One size does not fit all, so if you have multiple audiences, segment and tailor your approach accordingly.Position yourself in their line of sight.Are your cereal boxes on the right shelves? Understand the habits of your target audience and how to find them when they’re most likely to take action. If your target audience commutes via carpool each day, placards on the train aren’t going to make much impact. That’s somewhat obvious—the trick is having a deep understanding of where and when to reach your prospects. If you don’t have this intel, make it a priority to get it.Make eye contact.Are you looking your donors in the eye? Do this both figuratively and literally with your fundraising materials. In your emails, in advertisements, and on your website and donation pages, feature strong images of faces looking directly into the camera. Strike an emotional chord with your donors and make it easier for them to connect with your campaign.How are you making eye contact with your donors? Share your ideas in the comments below, and—just for fun, tell us which cereal is your favorite. (Confession: I’m partial to Apple Jacks as a guilty pleasure.)Want to learn more about the science behind effective fundraising? Download our free guide, Lisa Simpson for Nonprofits.Image courtesy of Cornell Food and Brand Lab
These shows are aimed at increasing the visibility and awareness of the programmes and services of the Labour Division. The Ministry of Labour and Social Security will continue the ‘Labour Department and You’ islandwide road shows from February 27 to 28, in Morant Bay, St. Thomas.These shows are aimed at increasing the visibility and awareness of the programmes and services of the Labour Division.The series commenced in Mandeville, Manchester, on September 19 and 20, 2018, then moved on to St. Ann on October 30 and 31; Kingston and St. Andrew, November 21 and 22; and St. James, January 16 and 17, 2019.Addressing the Ministry’s quarterly press briefing at its offices in Kingston recently, Mrs. Robinson said the road shows are among initiatives seeking to ensure that jobseekers and employers will have the services of the Ministry at their fingertips.As a component of the road shows, more than 200 young jobseekers have, so far, received job-readiness training through the Labour Market Information System (LMIS), and were interviewed on spot by over 30 companies throughout the period.The Minister said that based on overwhelming feedback from the road shows, the Ministry, in collaboration with its tripartite stakeholders, Jamaica Confederation of Trade Unions and the Jamaica Employers Federation, will be running a series of seminars aimed specifically at educating employers on labour laws.Mrs. Robinson noted that the Labour Market intervention programmes being undertaken by the Ministry continue to provide employment opportunities for youth, with approximately 1,171 persons receiving job-readiness training, employment, work experience and grants for entrepreneurial ventures.“Worthy of note is that 50 per cent of the 381 persons placed in work-experience jobs were permanently retained by the employers after the initial six months of employment,” she said.Meanwhile, the Minister said that plans are far advanced for the establishment of another division of the Industrial Disputes Tribunal (IDT) in Montego Bay, St. James.“By the end of this financial year, employers, aggrieved workers and their representatives in western Jamaica will have easier access to labour arbitration services,” she noted.“It has taken some time because we had tremendous difficulty to find suitable and affordable accommodation in the Second City. We have ensured that this new facility will be accessible to persons with disabilities,” the Minister added. The series commenced in Mandeville, Manchester, on September 19 and 20, 2018, then moved on to St. Ann on October 30 and 31; Kingston and St. Andrew, November 21 and 22; and St. James, January 16 and 17, 2019. The Ministry of Labour and Social Security will continue the ‘Labour Department and You’ islandwide road shows from February 27 to 28, in Morant Bay, St. Thomas. Story Highlights
Kolkata: District Magistrate (DM) of Puruliya Rahul Majumdar made a surprise visit to Deben Mahato Sadar Hospital and was shocked to see that maximum number of doctors and other staff were not doing their duty properly.According to sources, on Tuesday afternoon, Majumdar decided to visit to Deben Mahato Sadar Hospital to check the services as he had received a few complaints regarding staff of the hospital that they were not maintaining their duty timings. Also Read – Bengal family worships Muslim girl as Goddess Durga in Kumari PujaAround 1 pm, he along with Addition District Magistrate (ADM), Development Indranil Mukherjee reached the hospital and found that in the pathology department only one technician was present. But, there were six pathologists on duty. Also, two doctors were present in the department. As a result, several patients were being refused. Seeing this Majumdar got irked and made a video recording of the situation at the hospital. Following that Majumdar asked the technician that if any patient arrives at that the moment from Bandowan which is almost 60 kilometers from the hospital, will he refuse to serve due to absence of staff. The technician failed to answer DM’s question. Also Read – Bengal civic volunteer dies in road mishap on national highwayFollowing the DM visit, Chief Medical Officer of Health of Puruliya Anil Dutta was called. Other technicians of the pathology department also arrived at the hospital and were shocked to see the DM at the hospital. Majumdar reportedly asked the technicians that as per the rules till what time the pathology department should remain opened. Replying to his question, one technician said the pathology department is scheduled to open till 12 pm and another said till 5 pm. Majumdar realised that none of the hospital employees know the time schedule. Majumdar later instructed to keep the pathology department open from 9 am to 8 pm. He also sought report on the issue.