Who Are The “Digitally Savvy?”

first_imgTags:#Features#Trends#web A Web Developer’s New Best Friend is the AI Wai… Related Posts Why Tech Companies Need Simpler Terms of Servic… sarah perezcenter_img A new report put about by consumer and media research firm Scarborough Research has revealed some interesting information about the section of the U.S. population that’s being called the “digitally savvy.” These are the consumers who are more likely to own high-tech items like DVRs, satellite radios, and VoIP phones and are more likely to engage in Internet activities that include blogging, downloading music, and other web 2.0 activities. In other words – they’re us.Where They LiveWhat might be the most surprising reveal to come out of this report are the locations of the most digitally savvy cities in the U.S. Austin, Texas was number one, where 12% of the surveyed respondents were classified as being digitally savvy – nearly twice as likely as the national average. San Francisco, on the other hand, only came in at #10, beat out by other California cities like San Diego and Sacramento, as well as other large U.S. cities like Las Vegas (#2), New York (#9), and D.C. (#5), among others. Who They AreAdditionally, the report found that the Digitally Savvy were a luxury-oriented group – more likely to own second homes, shop in high-end stores, travel more often, and drive expensive cars. This is probably due to the fact that they were 132% more likely to have a household income of $150K or more. They also skewed towards being young (77% under 44) and male (56%). These figures also seem to jive with the earlier reports on today’s iPhone owners. Like this “Digitally Savvy” group, iPhone owners were also richer than average – 40% higher than the U.S. median. Both groups tend to be early adopters of new technology, mainly because they can afford to do so. Unlike the general population, who needs to wait for prices to come down before purchasing newer technology, this group has no problem dropping hundreds of dollars to obtain the latest gadget.Looking Beyond the Digitally Savvy According to Gary Meo, SVP, Print and Digital Media Services at Scarborough Research, this is an important group to monitor because their shopping patterns could “presage behaviors of consumers across the country.” While that may be true to a point, simply watching the behaviors of a group of rich, predominantly male, young adults for the latest trends would be mean missing out on other important trends that could also be capitalized on by those looking to tap into the currently unmet needs of a particular group. This is how the Wii became a big hit, for example – by introducing a platform for casual gaming that didn’t focus on primarily guy-centric, intensive, and often violent titles. If the technology industry was to look beyond the early adopters – a group clearly not representative of the whole population – would there be an opportunity here as well to come up with the next new revolutionary idea or service? Unfortunately, we may not know, as a good portion of the industry itself is the early adopter crowd, developing for the early adopter crowd, blogging about the early adopter crowd, and selling to the early adopter crowd. In fact, the apps that have broken through and gone on to mainstream success have some decidedly un-early adopter-like features – like MySpace with its cut-and-paste HTML backgrounds or Facebook’s lack of RSS for the News Feeds. In fact, it seems that the key for mainstream success is to not cater solely to the most digitally savvy of users, after all.Image credits: Fast Hands by laffy4k; Steve Jobs by DuneChaser Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Sidharth dismisses sabbatical rumours

first_imgMumbai: Actor Sidharth Malhotra, whose last few films have performed below expectation at the box-office, has dismissed rumours that he is taking a sabbatical. Rather, pinning hope on his forthcoming release Marjaavaan, he added that makers of action drama have ensured that he is presented in the film in the best-possible manner. “Every actor thinks about what he wants from a film before signing it. This film is an ode to all the heroes that I have seen in Hindi movies. I have always been inspired by the hero’s entry, action and stuff like, so with similar excitement, I started work on this film,a said Sidharth, about Marjaavaan, while interacting with the media at the trailer launch of the upcoming film. Also Read – ‘Terminator: Dark Fate’ has James Cameron’s fingerprints all over it: Arnold SchwarzeneggerHe was accompanied at the event by co-actors Riteish Deshmukh, Tara Sutaria, and Rakul Preet Singh, besides the film’s director Milap Zaveri. Producers Bhushan Kumar and Nikkhil Advani were also present at the event, held in Mumbai. There were reports that after Jabariya Jodi saw not-so-favourable response at the box-office, Sidharth had decided to take a sabbatical from signing new films, till he fathomed what kind of films he wanted to do. Before this, his only release in 2018, Aiyaaria had also flopped.last_img read more

Mukul Roy fails to appear before CBI

first_imgNew Delhi: Senior BJP leader Mukul Roy on Friday failed to appear before CBI officials in Kolkata in connection with the Narada tapes corruption case, officials here said.However, sources in the know said that Roy cited personal preoccupations and asked to appear another day for questioning in the case, to which he has been asked to appear before agency officials on Saturday afternoon. Roy’s summons in the Narada case came on the day the agency made its first arrest, taking senior IPS officer SMH Meerza into custody. According to sources in the know, Meerza was not cooperating with the agency and not deliberately not divulging details he is aware of. Also Read – 2019 most peaceful festive season for J&K: Jitendra SinghThey added that Meerza was unable to explain expecting a wad of cash from sting operator Mathew Samuel. The case came to light after covertly recorded videos of several senior ruling party leader in West Bengal was released before the 2016 Assembly polls in the state. The videos purportedly showed the leaders accepting cash from Samuel, the Editor of Narada News, where the footage was first released, in exchange for extending favours to his fictitious company. Also Read – Personal life needs to be respected: Cong on reports of Rahul’s visit abroadAccording to the CBI’s preliminary enquiry, the videos show Roy asking Samuel to hand over cash meant for himself to Meerza and even shows him to say that he would not be accepting it himself. Shortly, another clip shows Meerza accepting a wad of Rs 5 lakh in cash. The CBI’s probe into Roy had interestingly died down after he joined the BJP within four months of the FIR being registered. In fact, the agency also sought prosecution sanction for four other accused in the case but not Roy.last_img read more