Idea Cellular set for funding drive ahead of merger

first_img Former EE, Sunrise boss Swantee given Vodafone role Vodafone sets wheels in motion for tower IPO Chris joined the Mobile World Live team in November 2016 having previously worked at a number of UK media outlets including Trinity Mirror, The Press Association and UK telecoms publication Mobile News. After spending 10 years in journalism, he moved… Read more Chris Donkin AddThis Sharing ButtonsShare to LinkedInLinkedInLinkedInShare to TwitterTwitterTwitterShare to FacebookFacebookFacebookShare to MoreAddThisMore 04 JAN 2018 Related Author Previous ArticleChina dominating global IoT connectionsNext ArticleGoogle uncovers smartphone security vulnerability Vodafone seeks at least €2B from tower IPO Idea Cellular announced it will raise INR67.5 billion ($1.06 billion) to strengthen its contribution to the balance sheet of its merged venture with Vodafone, ahead of an expected completion in H1 2018.At a board meeting, Idea executives agreed to raise INR35 billion from equity sales to largest shareholder Aditya Birla Group (ABG) – taking its stake in Idea from 42 per cent to 47 per cent – and appointed a committee to assess how to secure a further INR32.5 billion.In a joint statement with Vodafone Group, Idea said the new funds would be used alongside the proceeds from the sale of the two companies tower businesses in India to strengthen the balance sheet of the joint entity. The companies added the approvals process was progressing to schedule, with only clearances from the National Company Law Tribunal and Department of Telecommunications outstanding.The timeline originally slated deal completion by the end of 2018, but the two are now targeting the first half given the approvals gained so far. When complete the merged entity will be the largest operator by connections in India, overtaking current market leader Bharti Airtel.Since the original agreement was announced in March 2017 Idea reported falling revenue and a bottom-line loss of INR11.76 billion for its fiscal Q2 (calendar Q3 2017) – the latest results reported by the company.During December, rumours emerged Idea’s financial woes could lead to a renegotiation of the terms of the deal – a report rebuffed by Vodafone. Home Idea Cellular set for funding drive ahead of merger Tags Idea CelluarVodafone Grouplast_img read more

What Cap’n Crunch Can Teach You About Fundraising

first_imgHave you ever felt like you were being watched in the supermarket? In a new study from Cornell Food and Brand Lab, researchers found that characters featured on kids’ cereal boxes make incidental eye contact with children and cereals aimed at adults make incidental eye contact with adult shoppers. Cereals presumably marketed to children (think Frosted Flakes, Froot Loops, Trix) were found on lower shelves, and the gaze of the characters on these cereal boxes look downward at an angle of 9.67 degrees. This is probably not too surprising, but they took things a step further. Researchers asked a group of volunteers to rate their feelings about a brand based on the character featured on a cereal box. Study participants were randomly shown one of two versions of a Trix cereal box. One version featured the rabbit looking straight at the individual, in another, the rabbit had a downward gaze. Can you guess what happened?People expressed a stronger connection to the brand when the rabbit made eye contact. Brand trust was also found to be 16% higher. Participants even stated they preferred Trix, compared to another cereal, when that silly rabbit made eye contact. So what does this have to do with nonprofit fundraising? Here are a few important reminders from the cereal aisle:Know your target audience.Think about the people you are trying to reach. Everything about your marketing efforts should speak to their unique experiences and values. One size does not fit all, so if you have multiple audiences, segment and tailor your approach accordingly.Position yourself in their line of sight.Are your cereal boxes on the right shelves? Understand the habits of your target audience and how to find them when they’re most likely to take action. If your target audience commutes via carpool each day, placards on the train aren’t going to make much impact. That’s somewhat obvious—the trick is having a deep understanding of where and when to reach your prospects. If you don’t have this intel, make it a priority to get it.Make eye contact.Are you looking your donors in the eye? Do this both figuratively and literally with your fundraising materials. In your emails, in advertisements, and on your website and donation pages, feature strong images of faces looking directly into the camera. Strike an emotional chord with your donors and make it easier for them to connect with your campaign.How are you making eye contact with your donors? Share your ideas in the comments below, and—just for fun, tell us which cereal is your favorite. (Confession: I’m partial to Apple Jacks as a guilty pleasure.)Want to learn more about the science behind effective fundraising? Download our free guide, Lisa Simpson for Nonprofits.Image courtesy of Cornell Food and Brand Lablast_img read more